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Selling safety in the fight against wildfires
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Date：2025-04-18 03:02:59
Wildfires are becoming more frequent and serious due to human-caused climate change. This is prompting a new industry focused on residential wildfire preparedness. Today, we consider the new technology addressing wildfire risk and the cost of protecting yourself.
Related Episodes:
Gambling, literally, on climate change (Apple Podcasts / Spotify)
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
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